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Summary: The world of search is evolving at a pace we’ve never seen before — and it’s transforming how businesses are discovered online. From the early days of hidden keywords and link-building, to the rise of question-based search, every shift has changed the playbook. Now, we’re entering an entirely new era: AI-powered search. Whether it’s Google’s AI Overviews and upcoming AI Mode, or the growing use of generative AI tools like ChatGPT, Copilot, Perplexity, and Claude, one thing is clear: the way customers find your business online is changing dramatically. To help you navigate this shift, Optix’s Joe Cayley (recently invited to speak at a Google-supported conference in Greece) will be leading this session exclusively for Helm members. What you’ll learn: ✅ What’s driving the rapid changes in search ✅ What AI-powered search means for your business ✅ How to adapt with Generative Engine Optimisation (GEO) ✅ Practical steps to future-proof your digital strategy

An expert-led presentation covering holistic cybersecurity strategies including business threat identification, advanced AI-driven attack examples, social engineering risks, and practical prevention measures. The session highlights the evolving AI threats such as voice synthesis attacks, AI misuse like ChatGPT plugin vulnerabilities, and facial recognition risks. It also emphasizes the importance of layered security, multi-factor authentication, and continuous adaptive defense to secure organizations against modern cyber threats. Practical demonstrations and real-world case studies illustrate the necessity for businesses to stay ahead in the cybersecurity landscape.

An in-depth seminar covering the R&D tax credit schemes, recent compliance requirements, grant funding opportunities, capital allowances, and risk management strategies. The session provides clarity on program variations, eligibility criteria, submission processes, and advice to optimize claims while ensuring compliance with regulatory standards.

This presentation covers key strategies for marketing success in 2025, including defining strategic focus, understanding generative engine optimization (GEO), agile social media use, investing in brand building, and planning flexibly to adapt to changing trends. It also discusses the importance of aligning marketing objectives with business goals, leveraging data, and balancing sales activation with long-term brand investment.

This comprehensive session offers a strategic guide to leveraging LinkedIn for personal branding, business development, and team engagement. It covers goal setting, profile optimization, content creation, connection building, and advanced tips to help founders and marketing professionals enhance their LinkedIn presence. The discussion also emphasizes the importance of authenticity, storytelling, and engagement as key drivers of success on the platform.

This video session provides an interactive overview of significant upcoming changes in employment law, particularly focusing on the employment rights bill. Topics include updating employment and dismissal processes, statutory sick pay reforms, bereavement and parental leave rights, flexible working requests, zero-hour contract reforms, handling sexual harassment responsibilities, and trade union rights. Practical guidance is given on preparing businesses for these changes through proactive people management, policy updates, and fostering positive workplace culture. The discussion targets SME leaders and HR professionals aiming to align their practices with new legal requirements by autumn 2026.

Explore key principles and actionable techniques for effective pricing that drives business growth and customer engagement. Learn how understanding customer value, applying psychological pricing tactics, and presenting options can boost confidence and optimize revenue. Includes real-world case studies and practical Q&A for both product and service businesses.

This video explores strategies for becoming a recognized influential voice within various industries. It covers the importance of thought leadership, authentic content documentation, and entertainment in content creation to build influence and drive business growth. It also discusses overcoming challenges in personal branding and the shift towards leadership advocacy within organizations. Practical insights are shared on how to leverage social media platforms effectively without falling into common pitfalls of seeking validation.