What does it take to turn a homemade recipe into one of Britain's most successful beauty and wellness brands?
For Darcy Laceby, it started at her mother's kitchen table.

At just 29, Darcy has helped build Absolute Collagen into a multimillion-pound brand, earning recognition on Forbes' 30 Under 30 list and the Sunday Times Beauty Rich List.

But behind the impressive numbers is a fascinating story of two women, two generations and a shared ambition to create something extraordinary.

Together with her mother, Maxine, Darcy transformed a homemade bone broth recipe into a bestselling collagen supplement, challenging an established industry and building a brand with a fiercely loyal customer base.

Join us for an intimate lunch with Darcy as we explore the realities of building a successful business as a female founder, from the kitchen table to a multimillion-pound brand.

Over lunch, we'll explore:

• From idea to £30 million: How Darcy and Maxine turned a simple concept into a thriving business and the decisions that made the biggest difference.
• Building a brand that stands out: How Absolute Collagen broke into a competitive market and created a loyal community of customers.
• The mother-daughter dynamic: The opportunities, challenges and lessons of building a business with family.
• Being a young female founder: Navigating credibility, leadership and the pressures of growing a business in your twenties.
• Scaling without losing your identity: How to protect what makes your brand special while pursuing ambitious growth.

Expect an open, honest conversation about ambition, resilience, the mistakes made along the way and what it really takes to build something from nothing.

More than just an opportunity to hear Darcy's story, this is a chance to connect with an inspiring group of fellow female founders, exchange experiences and have the conversations that rarely happen on stage.

An intimate lunch, an extraordinary entrepreneurial journey and a room full of women who understand what it takes to build a business.

Ticket cost: FREE for all event-inclusive membership types. If you’re unsure about your membership type please contact membership@helmclub.co

Cancellations:
We kindly ask that members only sign up for events that they are certain they can attend. If you’re unable to attend an event, please contact the Events Team at least 72 hours in advance, or as soon as possible in case of an emergency. If an emergency does happen, please reach out to your contacts in the Helm network and offer your place to them.

Remember, cancelling an event or not showing up means that another member may miss out on a unique opportunity, as well as there being a financial cost to Helm for the venue hire and staff time.

Any questions please contact g.kapodistrias@helmclub.co